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DATA PROTECTION GUIDANCE

Lidyana Elektronik Hizmetler İthalat İhracat Pazarlama Sanayi ve Ticaret Anonim Şirketi (“Lidyana”), uses its best efforts to protect the personal data and rights of our valued visitors. The following articles stipulate information about the process of obtaining your personal data on the Lidyana.com web site and Lidyana’s mobile application including type of personal data we collect, purposes for collecting of such data, information on method of using the data, customer’s rights to change information on the processed data and our contact information.

1. Legal basis of processing personal data

The Personal Data Protection Law numbered 6698, stipulates provisions regarding processing of personal data or protection of personal data. Turkish Criminal Law numbered 5237 sets out various sanctions regarding personal data processing and data privacy.

We, as Lidyana, need to process our visitors’ personal data to provide the best service.

2. Method of processing personal data

Lidyana uses its best efforts to protect the personal data of its visitors’ and works with high-tech tools in order to provide data privacy. All physical, electronic and managerial measures are taken to provide security of the website. The whole data is kept and backed up in safe servers.

Third party vendors, including Google, will display Lidyana.com and Lidyana mobile application advertisements in the banner areas provided by the publisher’s web sites on the internet. We and third party vendors, including Google, may use first party cookies and third party cookies based on the visits to Lidyana.com and mobile application of the visitors in the past, to gather information regarding the advertisements, optimize and display the advertisements.

Your data and password are stored in cookie files for later use. In case you enter the web site later, your data will be recalled. You can delete all cookies and web site’s data via your web browser’s toolbar. In order to disable cookies you may use your browser’s help resources.

3. Purpose of processing your personal data

The information on visiting times and frequency, ordering cycle length, IP address, collective statistical data which do not constitute personal data regarding to the products you add in your shopping cart and product pages you visit on the web site or mobile application, are collected and used to analyze visitor’s transactions and preferences.

Personal data collected via Lidyana.com and our mobile application is used to complete orders, keep in touch with and satisfy our valued visitors, provide information about campaign notices, provide services as you wish and to carry out transactions.

Lidyana.com may use your personal information in order to provide effective service, improve the web site, mobile application and other relevant Lidyana products and services, the web site user-friendliness by removing repetitious information input requirements for entering the web site and customize the web site in respect to your personal interests and private preferences.

We associate data of the web site and the mobile application visits with anonymous demographic information and collectively use such information to provide more useful content. We also may associate data of the web site and the mobile application visits with your personal information to provide customized content on Lidyana.com and the mobile application.

4. Institutions that your personal data is transferred to and on what purposes

Lidyana may share collected personal data with its transaction partnerships and institutions that have collaborative relationships with Lidyana, persons and institutions within the country and abroad that Lidyana get cloud storage service from, Interbank Card Center and subsidiary tools within the scope of marketing activities for better service to our valued visitors and to satisfy them, agencies and advertisement agencies within the country and abroad, survey agencies, other third parties and relevant business partners within the country and abroad.

Lidyana.com uses Google Analytics features such as Remarketing, Google Analytics Demographics and Interest Reporting. You can opt out of the Google Display Advertising Features and customize Google Display Network advertisements using the Advertisement Settings. Demographical information provided by Google Analytics are used to customize Lidyana.com and advertisements displayed by Lidyana.com pursuant to our users’ interest. This information, along with information which belong to other users, may be shared with advertisement publishers during target audience surveys. Your information may be shared with advertisement publishers for the purposes of advertisement and marketing. This information does not constitute personal information such as name, Surname, ID No., Gender, Age etc. and is only used for the works related to user’s interests and splitting target audience.

Lidyana may process your personal data without your explicit consent in cases where the Personal Data Protection Law numbered 6698 provides for limited exceptions to the consent requirement for the process of personal data.

5. Your rights on your personal data

As per Personal Data Protection Law numbered 6698, we, as Lidyana, hereby would like to remind your below rights on your personal data. These are:

  • request information on whether your personal data is processed,
  • request information on the processing of your personal data,
  • request information on the purpose of the processing activity and on whether the data is processed in accordance with the specified purpose,
  • be informed of the third parties who received such data, within the country or abroad, request corrections if the data was processed in incomplete or incorrect manner and request notification of correction to third parties to whom personal data has been transferred;
  • request deletion and purging of such data and request notification of deletion and purging to third parties to whom your personal data has been transferred,
  • object to adverse outcomes to be occurred when processing undergoes automatically;
  • claim compensation in case you suffer damages due to illegal processing of such data.

In case you would like to exercise your abovementioned rights, we kindly request you contact us using the contact information provided in “Contact Us” segment under the title “Information” on Lidyana.com.